2 Geeks talk about Design! What a bunch of C.R.A.P.! There are four principles of design that we want you to get under your belt.
A quick and dirty method of user testing, based on the wonderful book by Steve Krug, Don’t Make Me Think. User testing? Yes, user testing! It’s fast, it’s free, and it can save you THOUSANDS of dollars over your web development cycle. Learn what C’mere testing, Geek out! – Gregory & Mark
Great video I recently watched on measuring Google Analytics campaigns: If you’re serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you. What’s In There… When you track Google Analytics Campaigns across channels, it’s important to define each channel so the data is clear. Watching this video gives you access to a few very powerful tools, including a bulk.
Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as… “customer comes to website > sees product > buys product > everyone’s happy” – there might be many blushes with the idea of purchasing a product – or signing up for a newsletter, or downloading a white paper. Understanding what led to a purchase or.
Is your visitor traffic “true” traffic? So you’re getting 500+ visitors per day. But are they really ‘engaged’ with your website? Do they stick around? Are the lookie-loos or serious visitors?
Here at TAC, we’re always trying to get great feedback from our readers, and want your opinion on where you’re spending your social efforts… And we’ll be talking about this and more at the group that I organize, the FCOMG! Would you take a 15 second poll? [HTML1]
Listen: OTL 13 – A Culture of TestingSet up some goals (but not too many) to achieve more goals throughout the year. We also include an action plan that we use to make your goals real and followable. Podcast Links:
Listen: OTL 12 – Goal SettingIn this podcast, we discuss annual creating a Culture of Testing in your company, to improve your products, website, and customer service. Podcast Links:
Don’t you just love when you’ve been talking about something so much that you’re glossy-eyed – then, someone comes along and creates a visual for it that sums it up? Then, I think, I should have done that.
Understanding your customer’s needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in.