AMA 2016: Market Segmentation Critical to Discovering High-Value Sources of Growth

The more marketing changes… I was reading the AMA magazine (May 2016 edition) and discovered an article – 7 Big Problems in the Marketing Industry. The first problem, Effectively Targeting High-Value Sources of Growth was described in detail, and 7 top marketers weighed in. An interesting and useful post, to be sure. Combined, there’s a lot of knowledge and strategy, there. But let’s ask a different question: What are the.

I Love My Team – Benefits & Challenges of Distributed Companies

“There is always room for operational efficiency without hurting anyone’s feelings.” -Greg Cox In this special audio podcast episode, Greg and Dustin chat about the many joys and obstacles of working with teams in a virtual environment. We hear from company owner Greg Cox on exactly what makes the Think Around Corners team so dear to his heart. While the concept of a distributed workforce is nothing new – in.

How the iPhone 6 (4.7″ Screen) Form Factor Affects You

With all the leaks emerging the past few week, the design of the unreleased iPhone 6 is no surprise. In this video review, we take a look at the device in terms of form factor. How a phone feels in the hands of a user is a big deal, but feeling isn’t the only thing a new size impacts. A larger, 4.7″ screen size means alignment, user experience and conversion.

The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

Mobile Landing Pages that Convert: The 7 Secrets

Mobile Landing Pages that Convert: The 7 Secrets

In this installment, Greg and Mark from Think Around Corners talk about thumb-friendly, responsive web design principles and how to design effective pages for the most effective mobile user experience. The key points covered are essential when deploying mobile marketing solutions.

Google Tag Manager (GTM): Why Ad Agencies Love Us

Pixel and other Ad Tracking is tough. If you’re an ad agency, you know that campaign tracking can be challenging – in order for your tracking to work, your agency needs technical know-how, installation access, and validation, yet the agony wondering if it’s working still seems to linger for our ad agency clients. And more than one ad agency on a campaign creates problems.

Contact Pages Kinda Suck: Why UX (User Experience) Is SO Important

Contact Pages Kinda Suck: Why UX (User Experience) Is SO Important

This week, we delve into the simple yet profoundly important aspect of your website: The Contact Page. Why Worry About A Simple Contact Page? Recently, we did some marketing, and that meant data mining, and that meant scanning through a number of websites (oh, about 2000 0f them) for target companies that we will approach. And THAT meant we needed to find their company information fast

Universal Analytics: Your New ROI Calculator

Universal Analytics: Your New ROI Calculator

Universal Analytics is not Google Analytics version 6. Universal Analytics is touting to be the next evolutionary step in marketing analytics, moving towards a more “customer-centric” analytics program… far beyond Google Analytics.

Gregory Receives Google Analytics Individual Qualification (GAIQ)!

Gregory Receives Google Analytics Individual Qualification (GAIQ)!

 “Certifications make up for all that crap you learned.” – The Guru. The GAIQ: Well, it’s official. My name is Gregory Cox, and I decided to get my Google Analytics Individual Qualification (GAIQ) from Google. Took the test last week, passed with flying colors, thought you might want to know.

2GeeksThinking: Responsive Web Design

2GeeksThinking: Responsive Web Design

With so many devices being created in the consumer electronics world, creating a website for each device is not realistic. A better solution is to optimize for all devices, at once.

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