2GeeksThinking: Quick and Dirty User Testing

A quick and dirty method of user testing, based on the wonderful book by Steve Krug, Don’t Make Me Think. User testing? Yes, user testing! It’s fast, it’s free, and it can save you THOUSANDS of dollars over your web development cycle. Learn what C’mere testing, Geek out! – Gregory & Mark

13 of the biggest redesign mistakes.

Since we’re redesigning our website (promise, it’s coming soon!) we’ve been doing quite a bit of research about the best way to redesign. But often, like in many things, sometimes the best way to do the right things is to avoid doing the wrong things. 13 of the biggest website redesign mistakes. 1. Changing domain names. Often I get questions from clients about changing domain names. Unless you have virtually.

Operation: Overhaul

We’re revamping our website! We’re in the process of revamping our website, and that means time away from writing articles. Then it hit us… what’s a great Tactical article to write about? Our design in progress, that’s what!

Role-Playing: How Websites Get Built

What’s one of the biggest problems to getting your website up and running? No one knows the roles to play. If you’ve ever developed a website, you know what I am talking about. It’s that moment when you say, “Now what?” If no one knows their specific roles, then know one knows how and what to provide for content. Hey, you’re not alone. We’ve had the same problem, too, many times. That.

This is a big fat image, and other lessons learned from blogging like a madman.

Psst… want to know how I screwed up? It’s time for self-reflection! Why don’t you come along and find out the greatest lessons learned about blogging (and how I screwed up along the way?) 30 articles, 90 days. Yep, we’re on track. We’ve done 30 articles in the past 3 months, and we’ve learned a long since Jan. 1. Are we satisfied yet with our progress? No! But we DO want.

Surprisingly easy (and cheap) tools for online usability testing

How complete strangers can make you thousands of dollars in under an hour. What if there was a way to get complete strangers to help you with developing a more functional, higher conversion (money-making) website? There is! It’s called usability testing (UT). Usability testing can tell you what’s wrong with your website quickly, easily. You want to make your website better? Usability testing takes you all the way.

Creating a Culture of Testing, Part 2 of 3: how to do build a simple test.

Struggling to improve your website? Do it fast and easy. Last week we covered the value of creating a culture of testing. This week we’re going to show you how to test simply, effortlessly, with incredible impact that will galvanize the troops and be super-fun in the process.

Creating a Culture of Testing, Part 1 of 3: Leverage your employees to grow your business.

The company that tests together, is best together. In our Vision Fridays article I’m going to talk about the culture of testing – and what you can do in your business to build an amazing system – very quickly, I might add – that will pull amazing ideas out of your customer’s heads, increase marketing efficiency, tighten your team, and spearhead product development.  Oh, is that all? Why is it.

Prevent Premature Evacuation of Your Website: Usability Testing as a Strategy

Stop people from ‘bouncing’ away from your website after only one page. What’s your bounce rate? I guess it would help to explain what a bounce rate is. Here’s what Wikipedia says…   Bounce rate (sometimes confused with exit rate)[1] is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue.

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