The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

Contact Pages Kinda Suck: Why UX (User Experience) Is SO Important

Contact Pages Kinda Suck: Why UX (User Experience) Is SO Important

This week, we delve into the simple yet profoundly important aspect of your website: The Contact Page. Why Worry About A Simple Contact Page? Recently, we did some marketing, and that meant data mining, and that meant scanning through a number of websites (oh, about 2000 0f them) for target companies that we will approach. And THAT meant we needed to find their company information fast

2GeeksThinking: Responsive Web Design

2GeeksThinking: Responsive Web Design

With so many devices being created in the consumer electronics world, creating a website for each device is not realistic. A better solution is to optimize for all devices, at once.

It’s all C.R.A.P.: Four Principles of Design

It’s all C.R.A.P.: Four Principles of Design

2 Geeks talk about Design! What a bunch of C.R.A.P.! There are four principles of design that we want you to get under your belt.

2GeeksThinking: Quick and Dirty User Testing

A quick and dirty method of user testing, based on the wonderful book by Steve Krug, Don’t Make Me Think. User testing? Yes, user testing! It’s fast, it’s free, and it can save you THOUSANDS of dollars over your web development cycle. Learn what C’mere testing, Geek out! – Gregory & Mark

Using In-Page Analytics to Determine Your Customer’s Needs

Understanding your customer’s needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in.

13 of the biggest redesign mistakes.

Since we’re redesigning our website (promise, it’s coming soon!) we’ve been doing quite a bit of research about the best way to redesign. But often, like in many things, sometimes the best way to do the right things is to avoid doing the wrong things. 13 of the biggest website redesign mistakes. 1. Changing domain names. Often I get questions from clients about changing domain names. Unless you have virtually.

A brilliant example of simple website visitor segmentation.

Hi there, folks. We gotta take a break and get some work done, so no BIG Functionalism article today! But we would like to draw your attention to an interesting site that we noticed recently brilliantly using the Functionalism principles (or at the very least the Functionalism model can be easily applied to its success). A site spash page that uses the principles of Engager and Router pages very well,.

Google Analytics: Tracking “Router” Pages

<< See the Parent article on Functionalism Web Page Type #3: Routers. OK, it’s Router page time! No, this isn’t that funny little black or cool blue box that sits on top of your computer that makes your network go, this is a type of Functionalism page that allows people to drill down further into your site where they can find information valuable to them. Example: Go-Kart Racing. Before giving.

Podcast Interview: Gary Angel, Creator of Web Functionalism.

Listen: Podcast Interview with Gary Angel, Creator of FunctionalismIn our On The Lake podcast interview, Gary and Gregory discuss not only the creation of Functionalism as a website development tool, but also how Functionalism… Functionalism is simple to learn (but oh so important!) We also talk candidly with Mr. Angel about his favorite Functionalism page type, his Philosophy background (and if Functionalism was a philosophy, which one it would be!),.

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