Universal Analytics: Your New ROI Calculator

Universal Analytics: Your New ROI Calculator

Universal Analytics is not Google Analytics version 6. Universal Analytics is touting to be the next evolutionary step in marketing analytics, moving towards a more “customer-centric” analytics program… far beyond Google Analytics.

Measuring Multi-Channel Media for Campaigns

Great video I recently watched on measuring Google Analytics campaigns: If you’re serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you. What’s In There… When you track Google Analytics Campaigns across channels, it’s important to define each channel so the data is clear. Watching this video gives you access to a few very powerful tools, including a bulk.

Google Analytics introduces Multi-Channel Funnels

Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as… “customer comes to website > sees product > buys product > everyone’s happy” – there might be many blushes with the idea of purchasing a product – or signing up for a newsletter, or downloading a white paper. Understanding what led to a purchase or.

The 1-2 punch of analytics tools: Woopra with live website tracking

The 1-2 punch of analytics tools: Woopra with live website tracking

If Google Analytics is Batman, then Woopra is Robin. Think of the relationship between Batman and Robin. Robin wasn’t just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn’t. Woopra: The real-time tracking and analytics tool. Woopra is a stand-alone website tracking, statistics and analytics tool by iFusion Labs. We’ve been using it for a while, but really started to get into it.

Interview with gShiftLabs: Web Presence Optimization Software

Just back from SES… We just got back from Search Engine Strategies NYC 2010 – and it was a helluva lot of fun. We met a couple of the big boys & girls of the web (people from Google, Bing, Facebook) which was awe-inspiring. But we also met some smaller companies with brilliant minds. gShiftLabs is working on something called web presence optimization software, and that’s what this interview is.

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