The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

The Essence of Kathleen Part 2: Goals & Essence

< Part 1 of The Essence of Kathleen So when last we left Kathleen, she was gearing up to build her yoga website. During our initial meeting, we discussed 6 ‘angles’ that will start her off on the good foot towards the user experience. This ensures that she will… This produced 6 mind maps, 3 of which we already discussed (centering around services and segments). Today we focus on the goals &.

Capturing the Essence of Business Vision – through Video.

Did you ever notice that you sound different on a recording… …than when you’re listening to yourself talk? Funny how that works, isn’t it? It’s a surreal experience, it’s part you, part someone else. Recently, I hatched a plan. I’m always trying to find better ways to be lazy, apathetic, and hedonistic. So I hatched a plan. I would interview my clients in the post-project phase, so I could… How am I.

Hedonism, Apathy, and Laziness: A recipe for success.

In our vision article for Friday, I would like to share a particularly near-and-dear method of dealing with an ever-increasing-in-size work schedule. It’s called the HAL method; Hedonism, Apathy, and Laziness. “Well,” said Pooh, “we keep looking for Home and not finding it, so I thought that if we looked for this Pit, we’d be sure not to find it, which would be a Good Thing, because then we might.

Every Individual Is Now An Entrepreneur

Funny how life goes round and round. Apparently, there are no employees anymore. Reid Hoffman is the Chairman and CEO of, one of the most popular sites on the planet. He says that everyone is now an entrepreneur, whether you work for someone else or for yourself. Why? Well, for one, the average employment length is not 2-4 years, depending upon who you talk to. But the point is.

Top 10 Biggest Mistakes in Web Promotion (and Sales)

We’ve seen the same mistakes made over and over again with dozens of clients and websites. Want to know what they are? Now is your chance! Download this FREE 24 page report and learn if YOUR website passes the test!

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