The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

6 Steps to Seasonal Marketing in a Recession

Having problems with seasonal customers? Perhaps the problem isn’t them. It’s you. Now, we’re not trying to sound adversarial. OK, we are, but read this article and you won’t feel so bad about the hit you took this year. Because I’ll show you 6 magical steps that you can take, right now – and next year, you’ll have a different experience with your “vacay” customers. The Setup. A client was.

Top 10 questions to evaluate SEO and Social Media experts.

Self-serving? Absolutely. Helpful to you? YES. I recently came across two really great articles about hiring someone like me. Let’s face it – sometimes you need a little help doing the whole SEO and Social Media thing. And that means you have to get the right person for the job. But how do you evaluate which person to hire? Enter 2 articles by Ian Lurie. I just loved these articles so.

Drive your website development using SWOT Analysis.

What is SWOT? SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Traditionally, it’s used to examine the business as a whole, for viability as an enterprise. But here, we’re focusing on using it to discover how to improve your website. A SWOT: SWOTs are powerful generators of ideas, identifiers of problems, and course-plotters. Come see how to do one on YOUR website that will drive your website development in.

Interview with gShiftLabs: Web Presence Optimization Software

Just back from SES… We just got back from Search Engine Strategies NYC 2010 – and it was a helluva lot of fun. We met a couple of the big boys & girls of the web (people from Google, Bing, Facebook) which was awe-inspiring. But we also met some smaller companies with brilliant minds. gShiftLabs is working on something called web presence optimization software, and that’s what this interview is.

Is your slow website turning away customers?

You got traffic. Yay! You’ve built your website, you did your SEO and social media marketing, and you’re starting to see visitors. Great! Or will the traffic cause problems? But there are considerations that you must make if the number of visitors starts to rise. Is your website optimized to handle the load? How many of your visitors are leaving your website because it’s just too darn slow? And what about.

The 7 Strategies… Strategy 7: Create Referrals

And on the 7th Step, We Rested. Congratulations! If you’ve been reading The 7 Strategies to Internet Marketing Success, you’re at the last article! And you know what? You deserve a break! What kind of break? Well, this article is about referral marketing. And referral marketing is less about a particular tactic or strategy, and more about doing everything else right. The 7 Strategies that we outlined give you a.

OTL 05 – Not So Simple Link Building, Strategy 2 – Drive Traffic, and The Grateful Dead

On The Lake: Musings of an Internet Marking Expert. Synopsis of February 8-12, 2010 articles: >> Podcast 05 -Not So Simple Link Building, Strategy 2 – Drive Traffic, and The Grateful Dead Read Them!

The 7 Strategies… Strategy 2: Drive Traffic

What is ‘Driving Traffic’? In this second of 7 steps (or strategies), we’ll talk about the traffic to your website. Note that this step is very close to What is the benefit to you? Traffic means potential customers. It’s just like a brick-and-mortar store; the more foot traffic you bring in, the more chances to sell or gain leads. But not just traffic, but targeted traffic. However, it is important.

The Simplest Trick for Link Building

Organic link building – a contradiction in terms? Not if you use this system to gain link popularity – organically, without artificial link inflation. And you don’t need a Ph.D. to implement it either. This is a very simple way to go about building great links to your website – developed by our years of practice. OK, so I did all the grunt work – with regression analysis. Back in my school.

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