Part 2 of 2: An exercise to identify Calls to Action. (Part 1 of 2 is here.) In part 2 of 2 for our Calls to Action article, we explore key elements to great calls to action. Let's recap, shall we? Calls to action... Create direction for visitors. Calls to action

Read this article or you'll be losing money! Now, is that a great call to action? It might be. If you're now reading this sentence, it just might have worked. Today and next week in our Tactics section, we'll be talking about these every-page-all-important