Understanding your customer's needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in. Continue reading “Using In-Page Analytics to Determine Your Customer’s

Branding yourself? Whether you're just starting out with your company, or have been around the block a few times, branding is key in conveying to your customers what you're all about. Here are 5 critical elements of branding: Continue reading “5

< Part 1 of The Essence of Kathleen So when last we left Kathleen, she was gearing up to build her yoga website. During our initial meeting, we discussed 6 'angles' that will start her off on the good foot towards the user experience. This ensures that

part 2: Goals & Essence > Being a solopreneur (that's an entrepreneur with one person) is mostly about selling yourself. And a website is a great selling tool.  It's low cost.  It's cheap advertising.  It's colorful and you can elaborate as much

Hi there, folks. We gotta take a break and get some work done, so no BIG Functionalism article today! But we would like to draw your attention to an interesting site that we noticed recently brilliantly using the Functionalism principles (or at the very

We're revamping our website! We're in the process of revamping our website, and that means time away from writing articles. Then it hit us... what's a great Tactical article to write about? Our design in progress, that's what! Continue reading “Operation: