AMA 2016: Market Segmentation Critical to Discovering High-Value Sources of Growth

The more marketing changes… I was reading the AMA magazine (May 2016 edition) and discovered an article – 7 Big Problems in the Marketing Industry. The first problem, Effectively Targeting High-Value Sources of Growth was described in detail, and 7 top marketers weighed in. An interesting and useful post, to be sure. Combined, there’s a lot of knowledge and strategy, there. But let’s ask a different question: What are the.

Using In-Page Analytics to Determine Your Customer’s Needs

Understanding your customer’s needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in.

5 Critical Elements of Branding

Branding yourself? Whether you’re just starting out with your company, or have been around the block a few times, branding is key in conveying to your customers what you’re all about. Here are 5 critical elements of branding:

The Essence of Kathleen Part 2: Goals & Essence

< Part 1 of The Essence of Kathleen So when last we left Kathleen, she was gearing up to build her yoga website. During our initial meeting, we discussed 6 ‘angles’ that will start her off on the good foot towards the user experience. This ensures that she will… This produced 6 mind maps, 3 of which we already discussed (centering around services and segments). Today we focus on the goals &.

The Essence of Kathleen, Part 1: Services & Segments

part 2: Goals & Essence > Being a solopreneur (that’s an entrepreneur with one person) is mostly about selling yourself. And a website is a great selling tool.  It’s low cost.  It’s cheap advertising.  It’s colorful and you can elaborate as much as you want. And even one person can design a kick-ass website for themselves these days. The tools are out there. So you build a website. So you spend time reading up on building.

A brilliant example of simple website visitor segmentation.

Hi there, folks. We gotta take a break and get some work done, so no BIG Functionalism article today! But we would like to draw your attention to an interesting site that we noticed recently brilliantly using the Functionalism principles (or at the very least the Functionalism model can be easily applied to its success). A site spash page that uses the principles of Engager and Router pages very well,.

Operation: Overhaul

We’re revamping our website! We’re in the process of revamping our website, and that means time away from writing articles. Then it hit us… what’s a great Tactical article to write about? Our design in progress, that’s what!

Drive your website development using SWOT Analysis.

What is SWOT? SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Traditionally, it’s used to examine the business as a whole, for viability as an enterprise. But here, we’re focusing on using it to discover how to improve your website. A SWOT: SWOTs are powerful generators of ideas, identifiers of problems, and course-plotters. Come see how to do one on YOUR website that will drive your website development in.

The 1-2 punch of analytics tools: Woopra with live website tracking

The 1-2 punch of analytics tools: Woopra with live website tracking

If Google Analytics is Batman, then Woopra is Robin. Think of the relationship between Batman and Robin. Robin wasn’t just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn’t. Woopra: The real-time tracking and analytics tool. Woopra is a stand-alone website tracking, statistics and analytics tool by iFusion Labs. We’ve been using it for a while, but really started to get into it.

How to focus on the right customer: Segmentation

In the last article, we talked about why client segmentation is important. Now we’re going to show you how to do it. It’s easy! Step by Step instructions. Please feel free to print out the Customer Segmentation Quadrant Template so you can follow along and fill stuff in! Step 1: Identify customer hurdles. Think of what hurdles your customer needs to conquer to make a purchase from you, product or service. It.

Load more stories