leadership
Article: 3.28.2010
Are You Focusing On The Wrong Customer?
Ever feel like you're wasting a HUGE amount of time?
Ever get in front of someone and you right away know - JUST KNOW - that you're not going to make a sale? Frustrating, isn't it? Trying to sell to everyone doesn't work.
How many potential customers have
Article: 2.12.2010
My name is Gregory Cox, and I am a Heretic.
What I learned from Seth Godin’s Tribes.
Hello everyone. My name is Gregory Cox, and I am a heretic AND leader.
I wanted to start this article that way, because the book Tribes by Seth Godin is going to make you a bold person. It’s going to make
Article: 1.8.2010
Build Your New Year’s Visions, with a KISS (Keep It Simple)
Is the complexity of your New Year's Goals getting you down?
I don't know about you, but sometimes the complexity of business gets me down to where I feel paralyzed and don't know what to do next.
Paralysis comes in many forms and is due to many things,
Article: 12.19.2009
Use ‘Customer’ Brainstorming To Shape Your Business Vision, and Websites Will Write Themselves
Part 1 of 3: Brainstorming with Customers creates company vision.
We've all done brainstorming, haven't we? It's fun. If you're like me, I started brainstorming early in school, in special sessions laid out by great teachers. We would all get together at the tender

