leadership

Article: 3.28.2010

Are You Focusing On The Wrong Customer?

Ever feel like you're wasting a HUGE amount of time? Ever get in front of someone and you right away know - JUST KNOW - that you're not going to make a sale? Frustrating, isn't it? Trying to sell to everyone doesn't work. How many potential customers have
 

Article: 2.12.2010

My name is Gregory Cox, and I am a Heretic.

What I learned from Seth Godin’s Tribes. Hello everyone.  My name is Gregory Cox, and I am a heretic AND leader. I wanted to start this article that way, because the book Tribes by Seth Godin is going to make you a bold person.  It’s going to make
 

Article: 1.8.2010

Build Your New Year’s Visions, with a KISS (Keep It Simple)

Is the complexity of your New Year's Goals getting you down? I don't know about you, but sometimes the complexity of business gets me down to where I feel paralyzed and don't know what to do next. Paralysis comes in many forms and is due to many things,
 

Article: 12.19.2009

Use ‘Customer’ Brainstorming To Shape Your Business Vision, and Websites Will Write Themselves

Part 1 of 3: Brainstorming with Customers creates company vision. We've all done brainstorming, haven't we? It's fun. If you're like me, I started brainstorming early in school, in special sessions laid out by great teachers. We would all get together at the tender
 
 
 
 

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