landing page optimization (LPO)
The moment a visitor lands on your website you must capture their attention, route them to the page they want. LPO optimizes that process through tracking, A/B and split testing, and layout improvements.
We start a new video series today for all you Geeks out there! Continue reading “Our New Video Series: 2 Geeks Thinking” »
Don't you just love when you've been talking about something so much that you're glossy-eyed - then, someone comes along and creates a visual for it that sums it up? Then, I think, I should have done that. Continue reading “LPO Rehab – Here’s
Understanding your customer's needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in. Continue reading “Using In-Page Analytics to Determine Your Customer’s
<< See the Parent article on Functionalism Web Page Type #3: Routers. OK, it's Router page time! No, this isn't that funny little black or cool blue box that sits on top of your computer that makes your network go, this is a type of Functionalism page
<< See the Parent article on Functionalism Web Page Type #2: Engagers. Another type of Functionalism page is the Engager. A splash (or home) page is an Engager; it says hello and give you something fun to look at. But it also drives you to view more.
The tyranny of best practices doesn't work. Two weeks ago, we talked about the benefits of a testing culture - the whole company ask questions of customers. Last week, we did a simple, single test - easy to implement, easy to gather data. You test every week,