information architecture (IA)
Laying out information on websites is tougher that we all think. Making sure that your visitor traffic understands your offerings is an art.
2 Geeks talk about Design! What a bunch of C.R.A.P.! There are four principles of design that we want you to get under your belt. Continue reading “It’s all C.R.A.P.: Four Principles of Design” »
We start a new video series today for all you Geeks out there! Continue reading “Our New Video Series: 2 Geeks Thinking” »
Don't you just love when you've been talking about something so much that you're glossy-eyed - then, someone comes along and creates a visual for it that sums it up? Then, I think, I should have done that. Continue reading “LPO Rehab – Here’s
Understanding your customer's needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in. Continue reading “Using In-Page Analytics to Determine Your Customer’s
part 2: Goals & Essence > Being a solopreneur (that's an entrepreneur with one person) is mostly about selling yourself. And a website is a great selling tool. It's low cost. It's cheap advertising. It's colorful and you can elaborate as much
Hey, they can't all be about Internet marketing. Recently, I came to realize that I write a helluva lot about Internet marketing. I just hit the 50 articles mark, so let's change it up. Filing so simple you'll think it doesn't work. But it does. Filing is