Google Analytics
Google Analytics is a free, relatively easy to setup program by Google. It allows you to track various metrics (like visitors to a specific page…) and dimensions (…from California.) You can measure page and site performance through Google Analytics, and therefore improve your website by finding ‘conversion bottlenecks’.
Article: 5.5.2010
Podcast Interview: Gary Angel, Creator of Web Functionalism.
Listen: Podcast Interview with Gary Angel, Creator of FunctionalismIn our On The Lake podcast interview, Gary and Gregory discuss not only the creation of Functionalism as a website development tool, but also how Functionalism...
Applies to Google Analytics
Article: 4.28.2010
Google Analytics: Tracking “Engager” Pages
<< See the Parent article on Functionalism
Web Page Type #2: Engagers.
Another type of Functionalism page is the Engager. A splash (or home) page is an Engager; it says hello and give you something fun to look at. But it also drives you to view more.
Article: 4.26.2010
Google Analytics: Tracking “Completer” Pages
<< See the Parent article on Functionalism.
Over the next 3 weeks we're going to do something differently.
Instead of doing our Tactics-Strategies-Vision thing, we're going to do a series on Functionalism. Each article will be about one type of Functionalism
Article: 4.21.2010
See your website differently: Functionalism.
Let's think differently about your website.
We're always trying to think up new ways to create websites. And we just fell in love with Website Functionalism. What is functionalism? Think of EACH of your web pages on your website. What do they do? Why do
Article: 4.6.2010
The 1-2 punch of analytics tools: Woopra with live website tracking
If Google Analytics is Batman, then Woopra is Robin.
Think of the relationship between Batman and Robin. Robin wasn't just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn't.
Woopra: The real-time tracking and analytics
Article: 3.12.2010
The 7 Strategies… Strategy 6: Generate Sales & Leads
Intro > Step 1 > Step 2 > Step 3 > Step 4 > Step 5 > Step 6 > Step 7
How do you make sales online? It's not what you think.
Of course, the goal of any business website is to generates sales, or generate calls that lead to sales. But
Article: 2.22.2010
How I Use Google Voice for My Business
Telephony is growing stronger.
And you should really start to understand what this means for your business. It's a more sexy and functional way to process information (coming in) - and market yourself (going out).
I myself am just getting into it. I held off
