Google Analytics
Google Analytics is a free, relatively easy to setup program by Google. It allows you to track various metrics (like visitors to a specific page…) and dimensions (…from California.) You can measure page and site performance through Google Analytics, and therefore improve your website by finding ‘conversion bottlenecks’.
Article: 7.6.2011
Measuring Multi-Channel Media for Campaigns
Great video I recently watched on measuring Google Analytics campaigns:
If you're serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you.
What's In There...
When you track
Article: 4.25.2011
Our New Video Series: 2 Geeks Thinking
We start a new video series today for all you Geeks out there! Continue reading “Our New Video Series: 2 Geeks Thinking” »
Article: 4.18.2011
Google Analytics introduces Multi-Channel Funnels
Though release is limited, multi-channel funnels is coming to Google Analytics!
Why is this important?
For one, not every conversion (goal) is as straight-forward as...
"customer comes to website > sees product > buys product > everyone's happy"
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Article: 10.21.2010
Using In-Page Analytics to Determine Your Customer’s Needs
Understanding your customer's needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in. Continue reading “Using In-Page Analytics to Determine Your Customer’s
Article: 5.12.2010
A brilliant example of simple website visitor segmentation.
Hi there, folks. We gotta take a break and get some work done, so no BIG Functionalism article today!
But we would like to draw your attention to an interesting site that we noticed recently brilliantly using the Functionalism principles (or at the very
Article: 5.10.2010
Google Analytics: Tracking “Router” Pages
<< See the Parent article on Functionalism
Web Page Type #3: Routers.
OK, it's Router page time! No, this isn't that funny little black or cool blue box that sits on top of your computer that makes your network go, this is a type of Functionalism page
Article: 5.5.2010
Podcast Interview: Gary Angel, Creator of Web Functionalism.
Listen: Podcast Interview with Gary Angel, Creator of FunctionalismIn our On The Lake podcast interview, Gary and Gregory discuss not only the creation of Functionalism as a website development tool, but also how Functionalism...
Applies to Google Analytics
