Google Analytics

Google Analytics is a free, relatively easy to setup program by Google. It allows you to track various metrics (like visitors to a specific page…) and dimensions (…from California.) You can measure page and site performance through Google Analytics, and therefore improve your website by finding ‘conversion bottlenecks’.

Article: 5.9.2012

Gregory Receives Google Analytics Individual Qualification (GAIQ)!

"Certifications make up for all that crap you learned." - The Guru. The GAIQ: Well, it's official. My name is Gregory Cox, and I decided to get my Google Analytics Individual Qualification (GAIQ) from Google. Took the test last week, passed with

Article: 7.6.2011

Measuring Multi-Channel Media for Campaigns

Great video I recently watched on measuring Google Analytics campaigns: If you're serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you. What's In There... When you track

Article: 4.25.2011

Our New Video Series: 2 Geeks Thinking

We start a new video series today for all you Geeks out there! Continue reading “Our New Video Series: 2 Geeks Thinking” »

Article: 4.18.2011

Google Analytics introduces Multi-Channel Funnels

Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as... "customer comes to website > sees product > buys product > everyone's happy" -

Article: 10.21.2010

Using In-Page Analytics to Determine Your Customer’s Needs

Understanding your customer's needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in. Continue reading “Using In-Page Analytics to Determine Your Customer’s

Article: 5.12.2010

A brilliant example of simple website visitor segmentation.

Hi there, folks. We gotta take a break and get some work done, so no BIG Functionalism article today! But we would like to draw your attention to an interesting site that we noticed recently brilliantly using the Functionalism principles (or at the very