AMA 2016: Market Segmentation Critical to Discovering High-Value Sources of Growth

The more marketing changes… I was reading the AMA magazine (May 2016 edition) and discovered an article – 7 Big Problems in the Marketing Industry. The first problem, Effectively Targeting High-Value Sources of Growth was described in detail, and 7 top marketers weighed in. An interesting and useful post, to be sure. Combined, there’s a lot of knowledge and strategy, there. But let’s ask a different question: What are the.

Operation: Overhaul

We’re revamping our website! We’re in the process of revamping our website, and that means time away from writing articles. Then it hit us… what’s a great Tactical article to write about? Our design in progress, that’s what!

Drive your website development using SWOT Analysis.

What is SWOT? SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Traditionally, it’s used to examine the business as a whole, for viability as an enterprise. But here, we’re focusing on using it to discover how to improve your website. A SWOT: SWOTs are powerful generators of ideas, identifiers of problems, and course-plotters. Come see how to do one on YOUR website that will drive your website development in.

Interview with gShiftLabs: Web Presence Optimization Software

Just back from SES… We just got back from Search Engine Strategies NYC 2010 – and it was a helluva lot of fun. We met a couple of the big boys & girls of the web (people from Google, Bing, Facebook) which was awe-inspiring. But we also met some smaller companies with brilliant minds. gShiftLabs is working on something called web presence optimization software, and that’s what this interview is.

Ping.fm – Speed Up Social Media Marketing, Correctly.

Are you a posting maniac? How long does it take you? If you’re like me, you’re trying to find ways of being efficient in business, and market yourself effectively, socially. And one way to do that is to find cool tools that help you move faster. Ping.fm helps on both accounts.

The 7 Strategies: Strategy 1; Get Noticed

What is ‘Visibility’? If you can’t get noticed, no one can buy from you. Simple. In this first of 7 steps, Get Noticed, we’ll explore the concepts of keywords and rankings. What is the benefit to you? Creates visibility online for people interested in your products or services. And this is not just visibility on search engines, remember. This is overall visibility, online. You become the de facto authority on what.

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