The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

5 Critical Elements of Branding

Branding yourself? Whether you’re just starting out with your company, or have been around the block a few times, branding is key in conveying to your customers what you’re all about. Here are 5 critical elements of branding:

13 of the biggest redesign mistakes.

Since we’re redesigning our website (promise, it’s coming soon!) we’ve been doing quite a bit of research about the best way to redesign. But often, like in many things, sometimes the best way to do the right things is to avoid doing the wrong things. 13 of the biggest website redesign mistakes. 1. Changing domain names. Often I get questions from clients about changing domain names. Unless you have virtually.

Google Analytics: Tracking “Engager” Pages

<< See the Parent article on Functionalism Web Page Type #2: Engagers. Another type of Functionalism page is the Engager. A splash (or home) page is an Engager; it says hello and give you something fun to look at. But it also drives you to view more. You can think of  the Engager as a page that allows you to  ‘home in’ on what you want. Engagers do 3 primary.

Google Analytics: Tracking “Completer” Pages

<< See the Parent article on Functionalism. Over the next 3 weeks we’re going to do something differently. Instead of doing our Tactics-Strategies-Vision thing, we’re going to do a series on Functionalism. Each article will be about one type of Functionalism page. Why are we doing this? Functionalism is very important. Google Analytics is very important (we’re assuming that you use it regularly!) Putting them both together will help you build.

See your website differently: Functionalism.

Let’s think differently about your website. We’re always trying to think up new ways to create websites. And we just fell in love with Website Functionalism. What is functionalism? Think of EACH of your web pages on your website. What do they do? Why do they exist? They have to have some type of function, right? The types of pages. Engager: Grab the visitors’ interest and get them to do something (visitor type unknown). Router:.

This is a big fat image, and other lessons learned from blogging like a madman.

Psst… want to know how I screwed up? It’s time for self-reflection! Why don’t you come along and find out the greatest lessons learned about blogging (and how I screwed up along the way?) 30 articles, 90 days. Yep, we’re on track. We’ve done 30 articles in the past 3 months, and we’ve learned a long since Jan. 1. Are we satisfied yet with our progress? No! But we DO want.

Calls to Action: 7 Critical Elements

Part 2 of 2: An exercise to identify Calls to Action. (Part 1 of 2 is here.) In part 2 of 2 for our Calls to Action article, we explore key elements to great calls to action. Let’s recap, shall we? Calls to action… Create direction for visitors. Calls to action clarify the direction your visitors need to go, simply. Too many directions to go and you muddy the waters..

Prevent Premature Evacuation of Your Website: Usability Testing as a Strategy

Stop people from ‘bouncing’ away from your website after only one page. What’s your bounce rate? I guess it would help to explain what a bounce rate is. Here’s what Wikipedia says…   Bounce rate (sometimes confused with exit rate)[1] is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue.

Calls to Action, part 1/2: Why Your Customers Don’t Buy or Call

Read this article or you’ll be losing money! Now, is that a great call to action? It might be. If you’re now reading this sentence, it just might have worked. Today and next week in our Tactics section, we’ll be talking about these every-page-all-important calls to action, and how you can compel your customers to buy and call. What is a Call to Action? “Click here next.” Simply put, calls.

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