“Certifications make up for all that crap you learned.” – The Guru. The GAIQ: Well, it’s official. My name is Gregory Cox, and I decided to get my Google Analytics Individual Qualification (GAIQ) from Google. Took the test last week, passed with flying colors, thought you might want to know.
A quick and dirty method of user testing, based on the wonderful book by Steve Krug, Don’t Make Me Think. User testing? Yes, user testing! It’s fast, it’s free, and it can save you THOUSANDS of dollars over your web development cycle. Learn what C’mere testing, Geek out! – Gregory & Mark
Listen: OTL 13 – A Culture of TestingSet up some goals (but not too many) to achieve more goals throughout the year. We also include an action plan that we use to make your goals real and followable. Podcast Links:
The tyranny of best practices doesn’t work. Two weeks ago, we talked about the benefits of a testing culture – the whole company ask questions of customers. Last week, we did a simple, single test – easy to implement, easy to gather data. You test every week, you get results. Now we’re going to show you a bit more on how to elaborate on testing – with multiple questions funneling.
Struggling to improve your website? Do it fast and easy. Last week we covered the value of creating a culture of testing. This week we’re going to show you how to test simply, effortlessly, with incredible impact that will galvanize the troops and be super-fun in the process.
Listen: A Synopsis of February 22-27, 2010 articlesIn this podcast, we summarize three articles we recently wrote. Read Them! Podcast Links:
The company that tests together, is best together. In our Vision Fridays article I’m going to talk about the culture of testing – and what you can do in your business to build an amazing system – very quickly, I might add – that will pull amazing ideas out of your customer’s heads, increase marketing efficiency, tighten your team, and spearhead product development. Oh, is that all? Why is it.