Drive your website development using SWOT Analysis.

What is SWOT? SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Traditionally, it’s used to examine the business as a whole, for viability as an enterprise. But here, we’re focusing on using it to discover how to improve your website. A SWOT: SWOTs are powerful generators of ideas, identifiers of problems, and course-plotters. Come see how to do one on YOUR website that will drive your website development in.

How to focus on the right customer: Segmentation

In the last article, we talked about why client segmentation is important. Now we’re going to show you how to do it. It’s easy! Step by Step instructions. Please feel free to print out the Customer Segmentation Quadrant Template so you can follow along and fill stuff in! Step 1: Identify customer hurdles. Think of what hurdles your customer needs to conquer to make a purchase from you, product or service. It.

Are You Focusing On The Wrong Customer?

Ever feel like you’re wasting a HUGE amount of time? Ever get in front of someone and you right away know – JUST KNOW – that you’re not going to make a sale? Frustrating, isn’t it? Trying to sell to everyone doesn’t work. How many potential customers have you wasted time upon like this? Hours, days, weeks, MONTHS? How much in gas, emotional drain, time away from paying customers? Probably a lot..

Creating a Culture of Testing, Part 1 of 3: Leverage your employees to grow your business.

The company that tests together, is best together. In our Vision Fridays article I’m going to talk about the culture of testing – and what you can do in your business to build an amazing system – very quickly, I might add – that will pull amazing ideas out of your customer’s heads, increase marketing efficiency, tighten your team, and spearhead product development.  Oh, is that all? Why is it.

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