In the last article, we talked about why client segmentation is important. Now we're going to show you how to do it. It's easy! Step by Step instructions. Please feel free to print out the Customer Segmentation Quadrant Template so you can follow along

Intro > Step 1 > Step 2 > Step 3 > Step 4 > Step 5 > Step 6 > Step 7 How do you make sales online? It's not what you think. Of course, the goal of any business website is to generates sales, or generate calls that lead to sales. But

Can you track what type of customers your getting? For many of us, this is the process we followed: "web need a website" >> build website >> hope for traffic. You might have started with web design (ourselves included) before we fully understood

What is 'Being Sticky'? Ever get to a page and feel like the information reads like this? >>> Other people feel the same way. Possibly about your website. Being sticky is kind of a mindset. You have to think creatively, but understand the deep-rooted

Part 2 of 2: An exercise to identify Calls to Action. (Part 1 of 2 is here.) In part 2 of 2 for our Calls to Action article, we explore key elements to great calls to action. Let's recap, shall we? Calls to action... Create direction for visitors. Calls to action

Read this article or you'll be losing money! Now, is that a great call to action? It might be. If you're now reading this sentence, it just might have worked. Today and next week in our Tactics section, we'll be talking about these every-page-all-important