The Process of Functionalism pertaining to Website Optimization
Website Optimization begins after you build.
Landing Page Optimization
Reduce bounce rate and increase first impressions.
ANY page in your website is a landing page - not just the Home page. We can analyze your website for 'landing leaks' - as well as increase the overall effectiveness of all pages, sitewide.
Customer Engagement
Keep visitors glued to the screen.
Websites are more than mere traffic magnets - if you don't engage your visitors, you won't convert in the long run. We can focus on engagement principles to not only remove conversion bottlenecks, but to increase return visits and sustained engagement.
Routing and Navigation
Get the visitor on the right page.
Did you know that most users leave a website because they can’t find what they want? It’s true. We design with navigational flow analysis to ensure that visitors find what they want, every time.
Conversion Optimization (CRO)
Visitation without conversion means nothing.
We identify your conversion bottlenecks - such as low-performing shopping carts, proper setup of goals through analytics, and methods of driving a visitor towards a particular goal on your website through engagement.
