YOU know where everything is on your website.
The problem is, your visitors don’t.
Wrap your head around the user’s experience:
UX Design
Focus on the Users' needs.
How your products, services, and company are perceived, learned, and used is very much the realm of ‘digital branding’ – how your company is perceived by the visitor through your website. Focusing on UX design creates contemporary, branded websites that create those branding emotions in your potential customer.
Interaction Design
Engagement counts.
As broadband grows, creating more interesting and engaging websites is on the rise, with dynamic interaction and animation. Use interaction design to hold the visitor’s attention and engage them.
Information Architecture
Make navigation easy.
Navigation is one of the biggest problems on a website. If the visitor can’t find what they want, they ‘bounce’ away. Information architecture ensures that your website has a logical ‘flow’ to things, where every page is easy to find.
Visual Design
Attractiveness counts.
Visual design is just that – the visual aspects of a website. Colors, layout, the ‘look and feel’ of the website and how it is perceived on various devices (mobile, laptop, and desktop computers for instance). See more on visual design in our web design section.
Usability Analysis & User Testing
What do your visitors think?
User analysis testing has been going strong since the dawn of time – probably with the first tools invented. We use user testing to uncover bottlenecks to website function, how a user feels about your website, and why they might leave your website. Simply put, it’s one of the most powerful processes that a website can undergo to improve it’s ability to create revenue.
Gamification
Make your website fun.
Who says your site can’t be fun? Everyone likes solving puzzles – it’s a human thing. Using game design techniques to engage audiences (funware), we can encourage visitors to adopt usage, and engage in desired behaviors. This can be use to encourage filling out surveys, encourace group shopping or sharing, and commenting on articles you write.
