Low-performing keywords
Fine-tune your SEO.
Keywords are like 'Google food' on your website. If the keywords that you use on your website are not the keywords that people use to find your service or product, you won't get search engine traffic. Though analytics, we can determine what keywords create the highest goal counts - and that means revenue for you.
Discover Key Landing Pages
What do you optimize, first?
We can identify key landing pages to determine both
Reduce Bounce Rate
Deepen first blush engagement.
By discovering the pages that have the highest bounce rate, we can determine what pages are disfunctional and confusing, or simply boring to read. That gives us a hit list of pages that need immediate attention to improve your visitors' overall experience on your website.
Bottlenecks to conversion
Unstop the flow.
Conversion happens over many pages, with the visitor clicking on a series of pages to find what they want. A bottleneck is a page inside that linear chain that has a high exit rate. By targeting bottlenecks, you can improve 'flow' towards conversion.
Revenue Analytics
Which channels bring ROI?
Comparing between channels, such as search engine traffic vs. paid traffic, vs. traffic from social sites, especially when coupled with setting goals, can show you in black and white what marketing efforts your investing in give you the greatest return for your time and monetary investment.
Shopping Cart Abandonment
Uncover problems with checkout.
Use this specialized tactic to uncover online sales issues. Very specialized, but this tactic bears mention (and its own page.) Online shopping carts are abandoned every day many times, and it hurts those
What to work on next.
Confused as to what to improve on your website next? Analytics can give that to you. By assessing your past analytics traffic, you can determine the biggest problems and hit those next.
