Because getting data is easy – metrics that lead to improvement and direction are hard.
Installing Google Analytics is only the first step. You also must:
Identify incoming channels through reporting, so you can start to draw comparisons between channels.
Validate your website to ensure proper baselining, so you know for sure ROI is correctly calculated.
Segment for greater clarity of traffic into ‘streams’, so they are clear and can be compared.
Point visitors towards properly setup goals, so you can assign appropriate ROI across channels.How We Expand Google Analytics:
Customized Reports
Build the reports you want to see.
Reports in analytics helps you see through the mist of data, and unearth potential opportunities. Customized reports show you the reports you want to see. Then, you can setup those reports to be viewed on a daily, weekly, monthly - or ad hoc basis.
Goal Setting
Calculate Cross-Channel ROI.
You can assign a $ value to goals in Google Analytics. We can setup goals appropriate to your business, and calculate ROI to compare various channels of traffic, and segments within traffic, in order to optimize your website's performance for each type of visitor.
Advanced Segmentation
Identify and isolate subsets of traffic.
Data in Google Analytics can be 'sliced and diced', allowing you to isolate only particular 'segments' of data. By doing this, you can define multiple types of visitor types within each channel of traffic. We can build those advanced segments for you that clear away all that white noise and show you what's really going on.
Custom Variables
Track different types of visitors.
Once you have used advanced segments to discover particular types of visitors, we can track those visitor 'streams' within the channels throughout the website by assigning them custom variables. By doing this, we can unlock visitor behavior, and start to define 'archetypes'.
Event Tracking
Tracking between the pages.
You can learn a lot from visitor behaviors like clicking buttons. Event tracking captures the 'clicks between the pages' to give you more insight than ever before. Which buttons get the most clicks? Does the placement of a button mean more clickthrough? We can use A/B Testing to track what elements grab a user's attention and drive towards conversion.
Site Search
Discover what your customers want.
Have a search function on your website? We can track the success of that too, including facets (faceted search). This is incredibly insightful for what your visitors are looking for, and can stimulate ideas on what type of content to develop next, as well as calculate whether your search is working.
