Shopping Cart Abandonment

Reduce abandonment, increase sales.

The sad truth is that many websites are built – but not for profitability.

Whether your clients’ site — or your own — we love working with E-Commerce and Service teams. Let us provide you profit strategies. Search Engine Optimization, Landing Page Optimization, Conversion Optimization – we have all the tools and insight to gain marketshare and increase conversion and profits.

Shopping Cart Conversion Funnel

CASE STUDY: Shopping cart testing plus user testing yields 37% decrease in shopping cart abandonment.

The Problem: A client was receiving great traffic to their ecommerce website, and visitors were putting products into the shopping cart, but cart abandonment very high. No one really knows whether a shopping cart works, truly works, without testing. So, as part of our Conversion Optimization we do, shopping carts are tested with both technology and humans.

The Solution: Testing with 5-10 live users in a single-blind test, and examining heat maps data from our huge list of special tools we use, we conclude 3 junctions in the checkout process that were responsible for over 1/3 of the abandonment. Needless to say, after fixing, sales shot up fast, a 37% instantaneous increase in sales, overnight.

Again, thank you, thank you for all your help with everything. After two horribly-frustrating previous experiences, I was “once bitten twice shy” so working with you was a very pleasant surprise. I look forward to working with you again. Erin Ossewarde, United We Stand, LLC