Shopping Cart Abandonment
Reduce abandonment, increase sales.
The sad truth is that many websites are built – but not for profitability.
Whether your clients’ site — or your own — we love working with E-Commerce and Service teams. Let us provide you profit strategies. Search Engine Optimization, Landing Page Optimization, Conversion Optimization – we have all the tools and insight to gain marketshare and increase conversion and profits.
CASE STUDY: Shopping cart testing plus user testing yields 37% decrease in shopping cart abandonment.
The Problem: A client was receiving great traffic to their ecommerce website, and visitors were putting products into the shopping cart, but cart abandonment very high. No one really knows whether a shopping cart works, truly works, without testing. So, as part of our Conversion Optimization we do, shopping carts are tested with both technology and humans.
The Solution: Testing with 5-10 live users in a single-blind test, and examining heat maps data from our huge list of special tools we use, we conclude 3 junctions in the checkout process that were responsible for over 1/3 of the abandonment. Needless to say, after fixing, sales shot up fast, a 37% instantaneous increase in sales, overnight.