Branding is a way to summarize the purpose and feeling of a group.
Create an emotional connection to your business – through branding.
- The Problem: Your brand does not easily ‘sum up’ what you are as a business – or what you sell.
- The Solution: Brand design can distinguish your business from your competitors – and increase word-of-mouth. It also creates an emotional connection between your customers and products.
What do you get?
1. The all-so-imporant intangibles…
Branding has a complex psychological impact on customers and potential customers. It conveys confidence in what you sell.
- Create an emotional connection: Does it convey, at a gut level, what your brand is about?
- A conveyance of value: Is the perception of value strong?
- Make your brand accessible: Is it convenient to use? Convenient to explain?
- Awareness: Does the perfect customer think of your brand first?
- Relevant Differentiation: How is your brand different than your competitors?
2. The concrete deliverables…
Branding can bring groups of people, together (with you as the leader)
- Consulting with you on the primary emotions you want to convey through your brand
- Color selection, and why it’s important
- Design of logo for your brand, in horizontal and vertical layouts
- Design of logo in ‘just text’ style
- Expression of logo into print and web formats (.tif, .eps, .ai, .png, .gif, .jpg)
- Expression of logo into color, greyscale, and black & white
- Mini-consultation on where to use which formats
$750~
Don’t ‘wash out’ of your customer’s mind.
Branding can galvanize your company into a mindset – which helps both employees and customers identify the purpose and function of your products and services. Without it, you’ll be a fading memory. With it, you can drive sales and confidence in your business.
