MADE'YA CLICK! Enticing customers to click is what creative writing is all about. Sorry for being so seedy.
Is your content compelling – or merely competent?
Creative writing is so often overlooked – yet what you say is as important as any picture, perhaps even more – it’s used in SEO to drive targeted traffic to your website. What’s more, once the visitor gets there, it’s important to keep them there, so content absorption and good layout play key roles.
Let us help you with:
Ideation & Keyword Research
spark the creativity
Look, writing just 'on the fly' with no aim in how to use that content just wastes your time and doesn't make that 'essential connection' to your customer. But if we help you with that essential keyword research, we can show you what your customers are searching for, then we can help you target the right content to develop.
Content Development
easy reading and absorbtion
Once you know what to write about, you need to develop that content in a page or messages structure that flows correctly - that means breaking up the total message into page-size or message-sized bits. We can help you write the content, and deploy the content correctly so your visitors can find it, easily - and digest it.
Creative Writing
boring vs. brilliant
Ever read a book that doesn't have that 'sizzle'? Ever been blindsided by the beauty of an ad that connects with you? Creative writing is the difference between boring and brilliant. Whether through training or rewriting your existing content, we have the skills that can make your writing sizzle and engage the customer to click.
Content Management
never be out of date
Websites are not fire-and-forget systems - they need to be updated, refined, expanded, to meet your current customer's needs. Keeping pace with those changes are a b**ch. We can show you systems of creating AND managing content that help you keep on top of things. We can also manage it for you, with monthly reviews.
Content Training
teaching you to write better
YOU know your products, services and customers better than anyone else - including us (well, at least initially) - so what's stopping you in writing? Perhaps you're thinking that you're not up to the task. But creativing writing and content can be fun - if you know the principles of creative content writing. We can teach you!
