Design Strategy

Chances are you already have a website.
Are you happy with it?

What’s the reason? You could probably point a finger at many things; the designer didn’t implement the precise graphics that you wanted, you couldn’t assemble the content. But let’s dig a little deeper.

Do you have a Design Strategy?

When creating a website, you have 3 primary goals:

  • What type of customer would be viewing the website?
  • What are you trying to accomplish with that design – the goals?
  • Can your website be viewed on any device – smart phones, tablets, & big screen?

But there are numerous, additional goals:

  • Are your goods, products, or services clearly identified?
  • Is there more information about them available on interior pages?
  • What benefit statements are you going to use?
  • What is the look and feel of your industry?
  • What colors have you used to brand your company?
  • Are there extraneous elements on your site slowing its load time?
  • Is your site widely compatible across different browsers?
  • Is information easy to find in few clicks?

Web Design Strategy
Strategy before you build (again.)

We've built hundreds of websites, but what makes us different from other development teams is that we take the long-view of how your website is built. We implement strategy right from the start.

Design Research
Know your playing field.

We're steeped in marketing strategy, and leave nothing to chance. We'll perform proper competitor analysis to understand how to make your website stand out from your competitors through design. web is accessed

 

Meet Short-Term Goals,
But build for expansion.

When building (or rebuilding) a website, you have to accomplish both. We can get you up and running, fast - but also implement a long game plan to accomplish your deepest goals.

Mobile Website Design
Design for all screens and devices.

Is your website viewable on all devices? The web is accessed through many devices. If you're website is not mobile ready, you're missing a vast market share of visitor traffic. Read more about our responsive web design services. >

 

UCD Principles
Build for the user.

User-Centered Design (UCD) is critical in the design strategy phase. Everything your website accomplishes, it accomplishes for the user (the visitor).

Usability Analysis
Does it work?

But it's not just about one type of visitor, is it? There are MANY types of visitors, or visitor segments. Taking everyone into consideration reduces time to build and creates better design