We ensure that strategy is in place before we move.
We also ensure that it’s in place before you move.
Our goal is to create the most streamlined method of development for you – the most bang for the buck, the best planning, the best results, and the fastest development, and it all starts when we strategize together. Most of what we do can be found in our Strategy section. But let’s create an overview for you.
We focus on strategy because…
In our experience, ‘just building a website’ isn’t going to solve your problem of marketing online – it might even complicate things, because once you build your website, you don’t want to go through major revamps again – more money, more time, and the overall feeling that you failed the first time.
We help you strategize the plan of your online presence – your total online presence. That means taking into consideration many things.
Consideration 1: You have to Plan it.
- Who is your target market?
- What are your customer demographics? Personas?
- What is your market size for each product and service?
- What’s your design strategy – in house or outsourcing?
- What’s your marketing strategy – search engines, social channels, paid advertising, email campaigns?
Consideration 2: You have to Develop it.
- Who’s going to build you website and touchpoints?
- Who’s going to write the content?
- What content will you write?
- Where will you host? Why?
- How will you collect data from visitors?
- How will you integrate that into your CRM?
- How will you capture information and use that to make better marketing decisions?
- How will you track success?
Consideration 3: You have to Manage it.
- How will you manage the internal change from one website to another?
- Who will know how to change the website after the initial build?
- Who is responsible for expanding content?
- How will you track your successes – and failures?
- How will you capture information and use that to make better marketing decisions?
