If Google Analytics is Batman, then Woopra is Robin. Think of the relationship between Batman and Robin. Robin wasn't just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn't. Woopra: The real-time tracking and analytics

Telephony is growing stronger. And you should really start to understand what this means for your business. It's a more sexy and functional way to process information (coming in) - and market yourself (going out). I myself am just getting into it. I held off

Is your visitor traffic "true" traffic? So you're getting 500+ visitors per day. But are they really 'engaged' with your website? Do they stick around? Are the lookie-loos or serious visitors? Continue reading “Google Analytics Simple Advanced Segmentation:

<< See the Parent article on Functionalism Web Page Type #3: Routers. OK, it's Router page time! No, this isn't that funny little black or cool blue box that sits on top of your computer that makes your network go, this is a type of Functionalism page

Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as... "customer comes to website > sees product > buys product > everyone's happy" -

If you're not tracking progress, you're in the dark on what to do next. You're probably heard of Google Analytics, but do you use it? Most companies do, but very few use it well. If you don't track your progress... You don't know what to do next You can't

What is 'Driving Traffic'? In this second of 7 steps (or strategies), we'll talk about the traffic to your website. Note that this step is very close to What is the benefit to you? Traffic means potential customers. It's just like a brick-and-mortar store;

What are Google Alerts? I remember this great book by David Brin called Earth, where one of the future job descriptions is "Ferret Designer". The web had gotten so big, that the problem faced by people searching online wasn't that the information out there wasn't

Because getting data is easy - metrics that lead to improvement and direction are hard. . Installing Google Analytics is only the first step. You also must: Identify incoming channels through reporting, so you can start to draw comparisons between

Part 1 of 2: Apps to Capture, Organize, Schedule, and Communicate Information. I felt that our 2009 articles would not be complete without a review of the application and tools that we use here at Think Around Corners. We've been in business for over 12 years,