AMA 2016: Market Segmentation Critical to Discovering High-Value Sources of Growth

The more marketing changes… I was reading the AMA magazine (May 2016 edition) and discovered an article – 7 Big Problems in the Marketing Industry. The first problem, Effectively Targeting High-Value Sources of Growth was described in detail, and 7 top marketers weighed in. An interesting and useful post, to be sure. Combined, there’s a lot of knowledge and strategy, there. But let’s ask a different question: What are the.

I Love My Team – Benefits & Challenges of Distributed Companies

“There is always room for operational efficiency without hurting anyone’s feelings.” -Greg Cox In this special audio podcast episode, Greg and Dustin chat about the many joys and obstacles of working with teams in a virtual environment. We hear from company owner Greg Cox on exactly what makes the Think Around Corners team so dear to his heart. While the concept of a distributed workforce is nothing new – in.

The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

Google Tag Manager (GTM): Why Ad Agencies Love Us

Pixel and other Ad Tracking is tough. If you’re an ad agency, you know that campaign tracking can be challenging – in order for your tracking to work, your agency needs technical know-how, installation access, and validation, yet the agony wondering if it’s working still seems to linger for our ad agency clients. And more than one ad agency on a campaign creates problems.

Where are you putting your social media energy?

Here at TAC, we’re always trying to get great feedback from our readers, and want your opinion on where you’re spending your social efforts… And we’ll be talking about this and more at the group that I organize, the FCOMG! Would you take a 15 second poll? [HTML1]

On The Lake Podcast 13: A Culture of Testing

Listen: OTL 13 – A Culture of TestingSet up some goals (but not too many) to achieve more goals throughout the year. We also include an action plan that we use to make your goals real and followable. Podcast Links:

On The Lake Podcast 12: Goal Setting

Listen: OTL 12 – Goal SettingIn this podcast, we discuss annual creating a Culture of Testing in your company, to improve your products, website, and customer service. Podcast Links:

The Essence of Kathleen Part 2: Goals & Essence

< Part 1 of The Essence of Kathleen So when last we left Kathleen, she was gearing up to build her yoga website. During our initial meeting, we discussed 6 ‘angles’ that will start her off on the good foot towards the user experience. This ensures that she will… This produced 6 mind maps, 3 of which we already discussed (centering around services and segments). Today we focus on the goals &.

Free Webpage Design Template

A design template for handy layout of pages. When you’re designing elements on a web page, using the computer to do the initial design is rather lame – you have to open the programs, build the components, and often ‘tweak’ it many times, to get it just right. Designing on-screen can be inefficient. It’s also inefficient – because by the time you finish designing all the elements, you find that.

The Essence of Kathleen, Part 1: Services & Segments

part 2: Goals & Essence > Being a solopreneur (that’s an entrepreneur with one person) is mostly about selling yourself. And a website is a great selling tool.  It’s low cost.  It’s cheap advertising.  It’s colorful and you can elaborate as much as you want. And even one person can design a kick-ass website for themselves these days. The tools are out there. So you build a website. So you spend time reading up on building.

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