The Value Equation: How to Predict if People Will Convert

The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing better conversions by using this equation on your own website.

Mobile Landing Pages that Convert: The 7 Secrets

Mobile Landing Pages that Convert: The 7 Secrets

In this installment, Greg and Mark from Think Around Corners talk about thumb-friendly, responsive web design principles and how to design effective pages for the most effective mobile user experience. The key points covered are essential when deploying mobile marketing solutions.

Contact Pages Kinda Suck: Why UX (User Experience) Is SO Important

Contact Pages Kinda Suck: Why UX (User Experience) Is SO Important

This week, we delve into the simple yet profoundly important aspect of your website: The Contact Page. Why Worry About A Simple Contact Page? Recently, we did some marketing, and that meant data mining, and that meant scanning through a number of websites (oh, about 2000 0f them) for target companies that we will approach. And THAT meant we needed to find their company information fast

2GeeksThinking: Responsive Web Design

2GeeksThinking: Responsive Web Design

With so many devices being created in the consumer electronics world, creating a website for each device is not realistic. A better solution is to optimize for all devices, at once.

It’s all C.R.A.P.: Four Principles of Design

It’s all C.R.A.P.: Four Principles of Design

2 Geeks talk about Design! What a bunch of C.R.A.P.! There are four principles of design that we want you to get under your belt.

2GeeksThinking: Quick and Dirty User Testing

A quick and dirty method of user testing, based on the wonderful book by Steve Krug, Don’t Make Me Think. User testing? Yes, user testing! It’s fast, it’s free, and it can save you THOUSANDS of dollars over your web development cycle. Learn what C’mere testing, Geek out! – Gregory & Mark

LPO Rehab – Here’s your sign.

Don’t you just love when you’ve been talking about something so much that you’re glossy-eyed – then, someone comes along and creates a visual for it that sums it up? Then, I think, I should have done that.

13 of the biggest redesign mistakes.

Since we’re redesigning our website (promise, it’s coming soon!) we’ve been doing quite a bit of research about the best way to redesign. But often, like in many things, sometimes the best way to do the right things is to avoid doing the wrong things. 13 of the biggest website redesign mistakes. 1. Changing domain names. Often I get questions from clients about changing domain names. Unless you have virtually.

Role-Playing: How Websites Get Built

What’s one of the biggest problems to getting your website up and running? No one knows the roles to play. If you’ve ever developed a website, you know what I am talking about. It’s that moment when you say, “Now what?” If no one knows their specific roles, then know one knows how and what to provide for content. Hey, you’re not alone. We’ve had the same problem, too, many times. That.

Interview with gShiftLabs: Web Presence Optimization Software

Just back from SES… We just got back from Search Engine Strategies NYC 2010 – and it was a helluva lot of fun. We met a couple of the big boys & girls of the web (people from Google, Bing, Facebook) which was awe-inspiring. But we also met some smaller companies with brilliant minds. gShiftLabs is working on something called web presence optimization software, and that’s what this interview is.

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