AMA 2016: Market Segmentation Critical to Discovering High-Value Sources of Growth

The more marketing changes… I was reading the AMA magazine (May 2016 edition) and discovered an article – 7 Big Problems in the Marketing Industry. The first problem, Effectively Targeting High-Value Sources of Growth was described in detail, and 7 top marketers weighed in. An interesting and useful post, to be sure. Combined, there’s a lot of knowledge and strategy, there. But let’s ask a different question: What are the.

Google Tag Manager (GTM): Why Ad Agencies Love Us

Pixel and other Ad Tracking is tough. If you’re an ad agency, you know that campaign tracking can be challenging – in order for your tracking to work, your agency needs technical know-how, installation access, and validation, yet the agony wondering if it’s working still seems to linger for our ad agency clients. And more than one ad agency on a campaign creates problems.

Universal Analytics: Your New ROI Calculator

Universal Analytics: Your New ROI Calculator

Universal Analytics is not Google Analytics version 6. Universal Analytics is touting to be the next evolutionary step in marketing analytics, moving towards a more “customer-centric” analytics program… far beyond Google Analytics.

Gregory Receives Google Analytics Individual Qualification (GAIQ)!

Gregory Receives Google Analytics Individual Qualification (GAIQ)!

 “Certifications make up for all that crap you learned.” – The Guru. The GAIQ: Well, it’s official. My name is Gregory Cox, and I decided to get my Google Analytics Individual Qualification (GAIQ) from Google. Took the test last week, passed with flying colors, thought you might want to know.

Measuring Multi-Channel Media for Campaigns

Great video I recently watched on measuring Google Analytics campaigns: If you’re serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you. What’s In There… When you track Google Analytics Campaigns across channels, it’s important to define each channel so the data is clear. Watching this video gives you access to a few very powerful tools, including a bulk.

Google Analytics introduces Multi-Channel Funnels

Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as… “customer comes to website > sees product > buys product > everyone’s happy” – there might be many blushes with the idea of purchasing a product – or signing up for a newsletter, or downloading a white paper. Understanding what led to a purchase or.

Google Analytics Simple Advanced Segmentation: “True” Visitors

Is your visitor traffic “true” traffic? So you’re getting 500+ visitors per day. But are they really ‘engaged’ with your website? Do they stick around? Are the lookie-loos or serious visitors?

Using In-Page Analytics to Determine Your Customer’s Needs

Understanding your customer’s needs means understanding what will sell. This means you can put your energy into promoting those products or services that your customer is interested in.

Google Analytics: Tracking “Router” Pages

<< See the Parent article on Functionalism Web Page Type #3: Routers. OK, it’s Router page time! No, this isn’t that funny little black or cool blue box that sits on top of your computer that makes your network go, this is a type of Functionalism page that allows people to drill down further into your site where they can find information valuable to them. Example: Go-Kart Racing. Before giving.

Operation: Overhaul

We’re revamping our website! We’re in the process of revamping our website, and that means time away from writing articles. Then it hit us… what’s a great Tactical article to write about? Our design in progress, that’s what!

Load more stories