Web Analytics
Web analytics helps you increase your insight, document your past, and predict your future. These articles will help you understand how people use your websites so that you will be able to improve them.
Article: 5.9.2012
Gregory Receives Google Analytics Individual Qualification (GAIQ)!
"Certifications make up for all that crap you learned." - The Guru.
The GAIQ: Well, it's official.
My name is Gregory Cox, and I decided to get my Google Analytics Individual Qualification (GAIQ) from Google. Took the test last week, passed with
Article: 3.5.2012
2GeeksThinking: Responsive Web Design
With so many devices being created in the consumer electronics world, creating a website for each device is not realistic.
A better solution is to optimize for all devices, at once. Watch the Responsive Web Design video
Article: 7.6.2011
Measuring Multi-Channel Media for Campaigns
Great video I recently watched on measuring Google Analytics campaigns:
If you're serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you.
What's In There...
When you track
Article: 4.25.2011
Our New Video Series: 2 Geeks Thinking
We start a new video series today for all you Geeks out there! Continue reading “Our New Video Series: 2 Geeks Thinking” »
Article: 4.18.2011
Google Analytics introduces Multi-Channel Funnels
Though release is limited, multi-channel funnels is coming to Google Analytics!
Why is this important?
For one, not every conversion (goal) is as straight-forward as...
"customer comes to website > sees product > buys product > everyone's happy"
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Article: 3.1.2011
Google Analytics Simple Advanced Segmentation: “True” Visitors
Is your visitor traffic "true" traffic?
So you're getting 500+ visitors per day. But are they really 'engaged' with your website? Do they stick around? Are the lookie-loos or serious visitors?
Continue reading “Google Analytics Simple Advanced Segmentation:
Article: 1.30.2011
On The Lake Podcast 13: A Culture of Testing
Listen: OTL 13 - A Culture of TestingSet up some goals (but not too many) to achieve more goals throughout the year. We also include an action plan that we use to make your goals real and followable.
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