Social Media Analytics

Great video I recently watched on measuring Google Analytics campaigns: If you're serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you. What's In There... When you track

Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as... "customer comes to website > sees product > buys product > everyone's happy" -

If Google Analytics is Batman, then Woopra is Robin. Think of the relationship between Batman and Robin. Robin wasn't just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn't. Woopra: The real-time tracking and analytics

Just back from SES... We just got back from Search Engine Strategies NYC 2010 - and it was a helluva lot of fun. We met a couple of the big boys & girls of the web (people from Google, Bing, Facebook) which was awe-inspiring. But we also met some smaller