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Great video I recently watched on measuring Google Analytics campaigns: If you're serious about tracking campaigns through AdWords / CPC, Email newsletters, or Affiliate marketing, this video will sum it up for you. What's In There... When you track

We start a new video series today for all you Geeks out there! Continue reading “Our New Video Series: 2 Geeks Thinking” »

Though release is limited, multi-channel funnels is coming to Google Analytics! Why is this important? For one, not every conversion (goal) is as straight-forward as... "customer comes to website > sees product > buys product > everyone's happy" -

Is your visitor traffic "true" traffic? So you're getting 500+ visitors per day. But are they really 'engaged' with your website? Do they stick around? Are the lookie-loos or serious visitors? Continue reading “Google Analytics Simple Advanced Segmentation:

Listen: OTL 13 - A Culture of TestingSet up some goals (but not too many) to achieve more goals throughout the year. We also include an action plan that we use to make your goals real and followable. Podcast Links: All Podcasts Our Podcast RSS Feed

Listen: OTL 12 - Goal SettingIn this podcast, we discuss annual creating a Culture of Testing in your company, to improve your products, website, and customer service. Podcast Links: All Podcasts Our Podcast RSS Feed