Operation: Overhaul

Operation Overhaul

We’re revamping our website!

We’re in the process of revamping our website, and that means time away from writing articles. Then it hit us… what’s a great Tactical article to write about? Our design in progress, that’s what!

3 days of loving design hell.




We call it Operation: Overhaul. We’re hopefully finishing up by Thursday – who knows how long we’ll be at it? Make some suggestions at the bottom of this article in the comment section, or simply email us.

What can you learn from our rebuild?

Well, for one, even the professional web marketers have to redesign, sometimes.

Our website is constantly evolving and growing – and yours should too. Are you checking your analytics for clues as to how your website isn’t working? We did. We groaned. We started to overhaul.

See how we’re focusing on User-Centered Design.

It’s so important to create a website with the end user in mind – a website based upon the visitor’s needs is a happy website (and drives the sales process elegantly).

See how we’re focusing on Segmentation.

Segmentation defines the visitor type, drive visitors further into the website, and serves up the right information, every time.

See how we’re focusing on Functionalism.

Functionalism is a great way to visualize the logic of every page in your website – with assigned names like Engagers, Completers, Routers, and Convincers.

And we’re doing this in a structured way.

That’s probably another thing that you can learn… we’re doing this by a protocol. We try never to jump into any process without understanding the end goal in mind!

Every time we finish something, we check it off the list. Not only does it let you know where you are in the process, but it also provides you with POSITIVE ENERGY.

What we’re changing.

  • More sticky. We’re creating special landing pages for each type of potential client.
  • Less buttons. By reducing the number of decisions on any particular page, we’re hoping to reduce navigation confusion, and segment our visitor traffic.. We’re really focusing on reducing the number of decisions to 3 or less! We’re hoping to keep the top navigation at 4 selections (and one of those is the Home link)!
  • Improved interaction. We’re ‘buffing out’ our Contact section to include multiple forms and streamline interaction between us and the rest of the world.
  • For lack of a better phrase, making it prettier. We’re looking at creating groups of image elements on the page so scanning pages is easier. We’re also relying heavily upon CSS to get us there.
  • Easier retweeting. Not just retweets, but Facebook and Google Buzz ‘likes’, and other social page objects.

A shout-out to the DIY Thesis Theme.

We’re rebuilding this WordPress website with the guys from DIYthemes.com – a great theme (for only $87) that gives you a great deal of control on how your website looks and feels. Go take a look at their WordPress theme solution! (and they don’t even know we’re writing this yet, so no kickbacks or nuthin’.)

Greg Cox

Analytics Geek. Gregory likes Motorcycles, Cooking, and Sciencey stuff.