Capturing the Essence of Business Vision – through Video.
Did you ever notice that you sound different on a recording…
…than when you’re listening to yourself talk? Funny how that works, isn’t it? It’s a surreal experience, it’s part you, part someone else.
Recently, I hatched a plan.
I’m always trying to find better ways to be lazy, apathetic, and hedonistic. So I hatched a plan. I would interview my clients in the post-project phase, so I could…
- Interview more people,
- Get content for my business,
- Help my clients more in developing business vision.
How am I doing this? Through video.
Video is a great way to capture the essence of a business. Watching yourself on video gives you an interesting moment of reflection. It’s kinda like when you write something on the wall; if you said it, you have to follow it.
Video makes business leaders watch themselves. They see how passionate they themselves are about their business. It gives them a small bump in the ‘keeping on track’ department.
You see, biz leaders need help.
By asking a series of questions, you uncover, for the business leader, their original dreams. Sometimes, it reminds them of why they got into business in the first place. It gets back to the all-so-primal vision statement.
I recently did a mini-video of the world’s busiest man, Chef Paul, about this very topic.
Here are the questions.
- How does your business help people? By asking this question, you focus the mind of the biz leader on the customer’s perspective, which is what business is all about.
- What is the primary benefit your business gives to customers? This helps the biz owner pick one thing that is most important about their service/product.
- What sets you apart from your competitors? Again, we’re focusing the biz leader’s mind onto the ever-changing landscape of the competitive market.
- What is the most important moment in your day? I find that often there is a favorite time of the day, and this sometimes uncovers that ‘reflection moment’ that every entrepreneur seems to have. This self-reflection is important for the business leader to recognize and build upon. Sometimes it uncovers that they have no reflection time, and helps them build it into every day.
- What is the most important moment – ever – that you’ve had with a customer? There are wins, and there are WINS. We’ll let the video do the talking on this one.
Other questions I should have asked.
- How are you going to expand your business in the next 3 years?
- Can you identify the single most important move you’ve made in furthering your business?
- How are you going to change with the times?
Business vision drives strategy drives tactics. Without vision, you’re inefficient, prone to ‘getting off track’, and doing a lot of busy work that just slows you down.
Video is a self-reflection tool, aimed at business leaders. Leaders can gain great insight (or rediscover the insight they once had) about the ‘essence’ of their business.
Why don’t you try it? Print the questions, do a video of your business leaders. If you’re the leader, do a video of yourself. It’s not silly, it’s strategy!
And add more questions as you see fit (and let us know what you come up with!)