The 1-2 punch of analytics tools: Woopra with live website tracking
If Google Analytics is Batman, then Woopra is Robin.
Think of the relationship between Batman and Robin. Robin wasn’t just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn’t.
Woopra: The real-time tracking and analytics tool.
Woopra is a stand-alone website tracking, statistics and analytics tool by iFusion Labs. We’ve been using it for a while, but really started to get into it recently. It’s sweet spot is for mid-range blogs (like ours and larger), but can be used on any website.
Why use Woopra if you’re happy with Google Analytics?
Because Woopra does things that GA doesn’t. Think of it more the 1-2 Punch of analytics! Here are some of the things that Woopra provides that GA doesn’t:
1. Live Tracking.
Woopra allows you to track visitors in real-time; that means when visitors (one or many) are on your website, you can watch what they do. In the ever-evolving analytics race, every advantage helps, and watching live click-paths is just plain fun. Just think; there are people out there RIGHT NOW that are looking at yer pages and learning – what a rush!
How would you use this? Well, if you watch a visitor land onto your website onto a particular page, you will know where they came from, then you can track them clicking through your site. This gives you information on what else interests them. You can draw correlations between one article that you wrote and another, which gives you an understand of what type of persona they are.
Sometimes you see spikes in traffic (no real-time visitors then BAM you have three) and that means it’s a time of the day that a particular type of traffic is coming in. That’s even more ammo in your customer segmentation. The pages that your 10 AM crowd visits might be much different than your 1 PM crowd. POW! Segmentation again.
2. Rich Interface:
With it’s Chuck Norris gun-metal interface, I must admit it’s fun to look at. But it’s more than just pretty backdrops – Woopra is easy to read and very navigatable. It functions much the same way as GA, with it’s ‘drill down’ approach to finding the data that you want. Woopra is a downloadable program that accesses online data, so the interface is pretty fast.
How would you use this? If you’re working on your computer during the day, you can check back on Woopra (running in the background of your desktop) from time to time to get an overall ‘through the day’ vibe of what’s happening. I find the grey color soothing; it’s like a mini-break during the day (and I realize that I am painting myself as a total geek by phrasing analtyics data as soothing.)
3. Visitor Tagging.
Once you identify a visitor as important, you can track them moving through your website, and coming back. If you know anything about personas, this is pretty darn powerful.
How would you use this? Oh, the number of ways! Visitor tagging gives you a quick understanding of who’s coming back again and again. That’s your true followers, the ones that are super-interested in you but haven’t called yet.
You can also use it to track your competitors if they’re visiting your website, especially if tied with a custom notification (see below).
4. Instance Messaging.
You’re not just limited to observing visitors real-time, but you can also chat with them, too! Really! This has profound implications for customer service, ‘light’ usability testing, and feedback about your website functionality and products/services.
How would you use this? If you find a single web page that has a high bounce rate, you could hang out and wait for someone to land on the page. Then you hit them with a chat. Ask them questions about that page, try to find out why it’s not useful to them! This is a level of interactivity that is just plain amazing. You might be thinking that chats are annoying, and they are. But if your introductory message was specialized to the page, might you be enticed? Yes!
5. Real-Time Analytics.
This is more profound than you might realize – LIVE data. A real game-changer.
Live data means you can track real-time. GA collects data, then publishes that data later (right now there’s a lag of at least 15 minutes and up to a day – still useful, but not ‘real-time’.)
How would you use this? In many ways, this is the essence of Woopra. All the other tools that Woopra has kinda revolve around this one. Custom notifications are used to tell you when a particular visitor is on your site. Instance message is so you can contact them live. Google Analytics still is my Batman, but real-time Robin makes a more dynamic team.
6. Custom Notification.
All I have to say is WOW. Custom notifications based upon live user data.
How would you use this? Think about the power of this for a second. Let’s say someone drops down onto your site that you have tagged before. POW! You’re notified. But notifications doesn’t stop at visitor tagging; you can also set alerts for a particular page, or set of pages that has something in common, like a URL or Title of article. Here’s some examples:
- When a particular customer lands, greet them by name, “Hi Bob – it’s Gregory. Anything I can help you with today?”
- When a particular page is navigated to, ask them a specific question such as, “Hello, it’s Gregory, owner of Think Around Corners. I noticed that you’re on the “Cavalry” page… can I help you with something in particular about my Internet marketing services?”
- When a particular set of pages is triggered by URL, say by the URL bit “tag”… http://www.thinkaroundcorners.com/tag/google-analytics
I can then create a custom message for that type of visitor, “Hi, I noticed that you’re cruisin’ around trying to find Google Analytics information today… can I help you with a particular aspect of Google Analytics?”
- Geo targeting (geo tracking). Woopra also can alert you if someone is in a particular section of the world. The uses are endless, “Hey New Yorker! Come see what a CT boy can do. Wanna chat?”
What else we like.
- It’s free! (for now). It’s the ole ‘get you hooked then make you pay’ thing in the future, but personally, with this much power, why not be a Woopra junkie?
- iPhone app coming. Need I say more?
Well, there is one drawback – it eats bandwidth. That means your website runs a touch slower.
But is it noticable? Not for me. But then, I’m not a high-volume site – 200 visitors at the most any particular day. I have no personal experience with 27 visitors at once – and it stands to reason that the more ‘live’ visitors you have, the more Woopra has to track things. That could be a problem with you e-commerce sites out there that are processing 1200 visitors per day. So be aware!