Archive for April, 2010

<< See the Parent article on Functionalism Web Page Type #2: Engagers. Another type of Functionalism page is the Engager. A splash (or home) page is an Engager; it says hello and give you something fun to look at. But it also drives you to view more.

<< See the Parent article on Functionalism. Over the next 3 weeks we're going to do something differently. Instead of doing our Tactics-Strategies-Vision thing, we're going to do a series on Functionalism. Each article will be about one type of Functionalism

Let's think differently about your website. We're always trying to think up new ways to create websites. And we just fell in love with Website Functionalism. What is functionalism? Think of EACH of your web pages on your website. What do they do? Why do

Self-serving? Absolutely. Helpful to you? YES. I recently came across two really great articles about hiring someone like me. Let's face it - sometimes you need a little help doing the whole SEO and Social Media thing. And that means you have to get the right

What is SWOT? SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Traditionally, it's used to examine the business as a whole, for viability as an enterprise. But here, we're focusing on using it to discover how to improve your website.

If Google Analytics is Batman, then Woopra is Robin. Think of the relationship between Batman and Robin. Robin wasn't just an apprentice, but a complimentary member of the dynamic duo. He had skills that Batman didn't. Woopra: The real-time tracking and analytics

What's one of the biggest problems to getting your website up and running? No one knows the roles to play. If you've ever developed a website, you know what I am talking about. It's that moment when you say, "Now what?" If no one knows their specific