Ping.fm – Speed Up Social Media Marketing, Correctly.

PingFM

Are you a posting maniac? How long does it take you?

If you’re like me, you’re trying to find ways of being efficient in business, and market yourself effectively, socially. And one way to do that is to find cool tools that help you move faster. Ping.fm helps on both accounts.

What is Ping good for?

Ping.fm is a free social networking and micro-blogging web service that helps you post to multiple social sites, all at once. That way, you don’t have to go to each social site (Twitter, Facebook, LinkedIn) to post something. I use this when I am posting notices for my articles.

  • Social media marketing. We all want ways to boost syndication. Ping.fm gives you many possibilities.
  • One to many broadcasting. It ties your Facebook and Twitter accounts (plus over 40 other social networking platforms) together, so you can enter information once, then post to many sites. This is called broadcasting.
  • Create channels of broadcasting. But that’s not all. You can also use Ping.fm to create “groups”, or channels of information flow. That means you can use it to post only certain messaging to particular groups of people. Note the image to the right.

Ping.fm can create 'groups', or channels of information flow, so I don't annoy your followers.

Note that my articles only go to my Facebook Fan Page, LinkedIn, and Twitter, but not to my Facebook Profile page. Note I only use Facebook Profile page for my friends.

Why is this important? Well, in our world of “blast” – where we are constantly barraged with vast amounts of information and messages, it’s nice to only send certain messages to certain people. My peers are probably not interested in pictures of a snow storm, nor are my L.A. friends interested in (most) of my business stuff.

Being “channel sensitive”.

Being “pure” on your channels – only posting appropriate information to the appropriate channel – is critical in the socializing world. Put a message down the wrong pipe and people get annoyed. Here are some ways to look at channels:

  • Type of person. Is my message business or personal?
  • Type of information. Am I talking about social marketing, SEO, motorcycles or local events?
  • Size of information. Are the postings just a blips of information, or an in-depth analysis of something?

I could do a detailed analysis of social media marketing tools here, but really, why don’t you just take a peek at Ping.fm and see for yourself?

Greg Cox

Analytics Geek. Gregory likes Motorcycles, Cooking, and Sciencey stuff.