Archive for March, 2010

How complete strangers can make you thousands of dollars in under an hour. What if there was a way to get complete strangers to help you with developing a more functional, higher conversion (money-making) website? There is! It's called usability testing (UT). Usability

The tyranny of best practices doesn't work. Two weeks ago, we talked about the benefits of a testing culture - the whole company ask questions of customers. Last week, we did a simple, single test - easy to implement, easy to gather data. You test every week,

Intro > Step 1 > Step 2 > Step 3 > Step 4 > Step 5 > Step 6 > Step 7 How do you make sales online? It's not what you think. Of course, the goal of any business website is to generates sales, or generate calls that lead to sales. But

Can you track what type of customers your getting? For many of us, this is the process we followed: "web need a website" >> build website >> hope for traffic. You might have started with web design (ourselves included) before we fully understood

Struggling to improve your website? Do it fast and easy. Last week we covered the value of creating a culture of testing. This week we're going to show you how to test simply, effortlessly, with incredible impact that will galvanize the troops and be super-fun

Do you know what the image is, above? You should - it's an RSS symbol. If you don't know what RSS is, read this article. Staying in touch with your customers (or potential ones) is a critical step in maximizing revenue.  Some customers are just not going

Listen: A Synopsis of February 22-27, 2010 articlesIn this podcast, we summarize three articles we recently wrote. Read Them! How I Use Google Voice for My Business The 7 Strategies… Strategy 4: Build Trust Creating a Culture of Testing, Part 1 of 3: