Archive for February, 2010

The company that tests together, is best together. In our Vision Fridays article I'm going to talk about the culture of testing - and what you can do in your business to build an amazing system - very quickly, I might add - that will pull amazing ideas out

How can you start with social media marketing? Just last night I went to a great networking event in Stamford, CT. I met Harrison Tonne from Rapture Image, the speaker for the evening. He gave a mini-seminar about social media marketing (SMM) and how it can help

If you don't build trust, you're not gonna sell anything. What is building trust? How do you build trust on your website? Heck, how do build trust, period? A great example is a money back guarantee. It used to work, but it's so overplayed that it might

On The Lake: Musings of an Internet Marking Expert. Synopsis of February 15-19, 2010 articles: >> OTL 06 - 5 Minute Trend Searching, Strategy 3 of 7 (Be Sticky), and Internet Cav. Read Them! Hiring an Internet Marketing Consultant: When it’s

Telephony is growing stronger. And you should really start to understand what this means for your business. It's a more sexy and functional way to process information (coming in) - and market yourself (going out). I myself am just getting into it. I held off

When do you hire the likes of me? Well, it must be written. If you're going to have lasting success, online, then you might as well know where I'm coming from. This article represents the right mindset for hiring the likes of me. I've met enough peers to

What is 'Being Sticky'? Ever get to a page and feel like the information reads like this? >>> Other people feel the same way. Possibly about your website. Being sticky is kind of a mindset. You have to think creatively, but understand the deep-rooted