Archive for December, 2009

Part 2 of 2: An exercise to identify Calls to Action. (Part 1 of 2 is here.) In part 2 of 2 for our Calls to Action article, we explore key elements to great calls to action. Let's recap, shall we? Calls to action... Create direction for visitors. Calls to action

Part 1 of 3: Brainstorming with Customers creates company vision. We've all done brainstorming, haven't we? It's fun. If you're like me, I started brainstorming early in school, in special sessions laid out by great teachers. We would all get together at the tender

Stop people from 'bouncing' away from your website after only one page. What's your bounce rate? I guess it would help to explain what a bounce rate is. Here's what Wikipedia says...   Bounce rate (sometimes confused with exit rate)[1] is a term

Read this article or you'll be losing money! Now, is that a great call to action? It might be. If you're now reading this sentence, it just might have worked. Today and next week in our Tactics section, we'll be talking about these every-page-all-important