Archive for April, 2009

Funny how life goes round and round. Apparently, there are no employees anymore. Reid Hoffman is the Chairman and CEO of LinkedIn.com, one of the most popular sites on the planet. He says that everyone is now an entrepreneur, whether you work for someone else

Tons of new tools coming out for Google. One of the things that Google is really focusing is on the ability to share - photos, articles, news, questionnaires, files - it's all there, in various products being developed by Google. If you already have a Gmail

Let's start building brand! Part 2 of Branding 101 will show you the structure of how to build your brand. So, what is necessary to build your brand? Is it awareness alone? No. The full spectrum of brand is far beyond initial consideration of 'your brand over

You've all heard of branding, and kinda know what it is. But how can it help you? The question is: how can't it help you? This will be a five-part article explaining the basics of branding, and how you can start thinking about branding your product (and yourself)

Hey, everyone. Came across an interesting sales team that doesn't take itself so seriously. Their tagline? "Expensive & difficult sales training. It's not for everybody." Paul Lushin also labels himself a 'corporate misfit'. Sir, we salute you.

In this recession, we all do what we can take make ends meet. So why think of a recessions as, well, a recession? SEM is considered very recession resistant. What I mean by that is that search engine marketing becomes even more important when budgets drop. SEM